Today we're announcing our $20M Series A, led by Sequoia Capital with participation from Sound Ventures, Permanent Capital, Conviction, and Greenoaks. We're also announcing the general availability of Day AI.
Founders are getting answers to their biggest questions in seconds, not weeks.
It's early, but it's happening.
Most companies still delegate CRM to teams that buy the "safe choice," and accept that answering simple questions requires complex projects. But the first cohort of companies is building on a new foundation. And what we're seeing is accelerating.
There's always been tension between scaling and control. You'd ask a straightforward question: which deals are at risk this quarter, what customers might churn, what's actually driving expansion. Then you'd discover that answering it required an Ops person to design a report, a data team to validate it, and weeks you didn't have to spare. CRM was supposed to be your system of record. Instead, it became your system of delay.
We've spent the last 18 months working with early customers to build something different. We call it CRMx. The x stands for context.
How it works
Traditional CRMs forced humans to do the work: learning the system, logging the data, clicking through endless screens just to answer a simple question. We built Day AI for a different user: AI agents. A context graph designed for agents to navigate. So instead of wrestling with your CRM, you just talk to it.
But conversation only works if there's real understanding underneath. Most systems just record what happened. A deal closed. A meeting occurred. A contract renewed. Even systems claiming to be "AI-native" just add transcription and summaries on top of incomplete data - there's no connective tissue for AI to reason across your whole business.
Day AI captures the whole story: why the deal closed, what objections came up along the way, which relationships actually mattered. Every interaction, every signal, every data point, along with the reasoning that connects them. This is what lets AI understand your business the way you do, and do real work with that understanding.
Now, the burden of logging data that made CRM a chore gets replaced by automatic ingestion. The tedious work of piecing together insights from fragmented data gives way to instant knowledge. The endless clicking through record after record disappears. AI assistants scan your entire pipeline, spot slipping deals, and draft the right next step for each in seconds.
In our board meetings with Sequoia, my Day AI Assistant sits alongside me. When a question comes up, I don't write it down to chase later. I just ask.
"Which of our top accounts are showing early churn signals, and why?"
Seconds later: three at-risk accounts, the exact changes in stakeholder engagement, a timeline of unresolved issues, and a recommended next step for each. Then a sharper question emerges. Then the one after that. The energy in the room shifts from accounting for the past to shaping the future.
What's next
Sequoia led the round, reaffirming their conviction, and we're welcoming Pat Grady as our newest board member.
Frontier models are already magical. What they lack is context. We're building the system that gives AI a complete, real-time understanding of your business. Not just sales, but your entire go-to-market motion. From first touch to renewal, orchestrated by AI that actually knows what's happening and why.
For startups, Day AI replaces your CRM entirely. For scaling companies, it can sit alongside what you already have, combining all your customer context in one place. Either way, the experience is the same: you just talk to it.
The clarity and control founders have on day one doesn't have to fade as they scale. We're bringing it back. For founders, and for everyone in the company moving fast and making an impact.
CRMx is here.
